Discussion #5 Business Ethics Essay Example | Topics and Well Written Essays - 250 words

Discussion #5 Business Ethics - Essay Example ltinationals to comply with the laws governing business an operation in other countries since each of them has distinct regulations which apply to them. For instance, the multinationals need to know and accept to adhere with the laws governing importation, exportation, recruitment, employee welfare, Corporate Social Responsibility (CSR) and environmental conservation. Failure to do so might expose them to lots of legal tussles which might in the long run, interfere with their success. On the other hand, it is my considered opinion that these multinationals should offer reasonable and fair salaries and wages to their employees. These can be determined by referring to the local and international labor laws, government policies on wage limits, demands from the trade unions, level of expertise and costs of living. The remunerations offered to each category of employee should be acceptable by all the involved stakeholders. This is the best way through which these multinationals can satisfy their workforce and appeal to the general public as they strive to accomplish their short and long-term

Brand Repositioning of McDonald in New Zealand Case Study

Brand Repositioning of McDonald in New Zealand - Case Study Example For example, involving Sarah Ulmer, a world-class young track cyclist, in McDonald's advertising campaigns one core communication objective was attained: Other successful communication tools included a comprehensive website - www.mcdonalds.co.nz - providing nutritional facts, promoting road safety campaigns using McDonald's popular clown character Ronald, and support for charities such as Ronald McDonald's Houses which accommodated families whose children were in hospitals. Overall, McDonald's New Zealand market repositioning was re-enhanced positively as a result in terms of a stronger cut-through (i.e. increased consumer recall for both old and new offerings), more positive perception of McDonald's brand (e.g. "Offers more healthy food options," +42% over November-December 2003[31%] / May-June 2004[44%]), increased attractiveness towards specific offerings (e.g. Salad Plus and Happy Meal Choice), increased sales (second highest in 27 years over July 2003 - June 2004), increased sales from both old (40%) and new (60%) offerings, and exporting McDonald's New Zealand's successful 'Eat Smart, Be Active' program world over.